I’m Jordan Yo, a Senior Product Designer creating thoughtful, user-first digital experiences that balance business goals with intuitive design.

I combine user psychology with clean, scalable visual design to build mobile apps that are functional, intuitive, and visually polished.

Designs That Make an Impact

Selected projects where I led end-to-end product design, from research and strategy to UX and visual design.

Setlary App – Early Wage Access (EWA)

Helping Indonesian employees access a portion of their daily-earned wages before payday, without feeling like they’re borrowing, while keeping employers in control.

See the project

Setlary App – Early Wage Access (EWA)

Helping Indonesian employees access a portion of their daily-earned wages before payday, without feeling like they’re borrowing, while keeping employers in control.

See the project

Good Doctor – Workbench Enhancement

Improving speed, structure, and safety for doctors using Good Doctor’s internal platform, built through research, co-design, and validation.

See the project

Good Doctor – Workbench Enhancement

Improving speed, structure, and safety for doctors using Good Doctor’s internal platform, built through research, co-design, and validation.

See the project

Virgo – Enhance Liveness Verification

Improving identity verification through clear guidance, reduced errors, and a smarter, user-friendly flow.

See the project

Virgo – Enhance Liveness Verification

Improving identity verification through clear guidance, reduced errors, and a smarter, user-friendly flow.

See the project

Modernizing Sharia Banking

Designing a Sharia-compliant banking experience that feels modern, inclusive, and effortless, built for Gen Z and Millennial users.

See the project

Modernizing Sharia Banking

Designing a Sharia-compliant banking experience that feels modern, inclusive, and effortless, built for Gen Z and Millennial users.

See the project

Modernizing Sharia Banking

Designing a Sharia-compliant banking experience that feels modern, inclusive, and effortless, built for Gen Z and Millennial users.

See the project

Words That Shaped Me

Feedback from those I’ve collaborated with, reflecting shared growth, trust, and meaningful impact.

Mohammad Army Budi Santosa
Co Founder Tigo & Lead Product Design Sarah AI
I've had the pleasure of working alongside Jordan. He brings openness and strong critical thinking, while also supporting collaboration with teams and stakeholders. His passion and creativity consistently go beyond expectations.
Dea Clarissa Safitri
Head of Design Flip
I highly recommend Jordan. He’s a talented designer with strong attention to detail and deep UX thinking. He adapts quickly to new teams and cultures, and brings a rare balance of creative skill and leadership. Jordan would be a great asset to any team.
Muhammad Faisal
VP Product at Aladin Bank
Working with young bloods didn't stop Jordan from shining. He leads bunch of young blood and junior level but still manage to deliver 'senior quality' design. He also has ability to upgrade people skill and found their strength in order to help them in their career progression. To cut it short, Jordan is simply a true leader which everybody loves to work with.
Daffa Alberta Votary
Senior UX/UI Designer at Innovatech Designs
Jordan is a great leader and designer. He supports his team, gives clear feedback, and helps people grow with confidence. He makes design easy to understand and always creates a positive, open environment. Any team would be lucky to work with him.
Mohammad Army Budi Santosa
Co Founder Tigo & Lead Product Design Sarah AI
I've had the pleasure of working alongside Jordan. He brings openness and strong critical thinking, while also supporting collaboration with teams and stakeholders. His passion and creativity consistently go beyond expectations.
Dea Clarissa Safitri
Head of Design Flip
I highly recommend Jordan. He’s a talented designer with strong attention to detail and deep UX thinking. He adapts quickly to new teams and cultures, and brings a rare balance of creative skill and leadership. Jordan would be a great asset to any team.
Muhammad Faisal
VP Product at Aladin Bank
Working with young bloods didn't stop Jordan from shining. He leads bunch of young blood and junior level but still manage to deliver 'senior quality' design. He also has ability to upgrade people skill and found their strength in order to help them in their career progression. To cut it short, Jordan is simply a true leader which everybody loves to work with.
Daffa Alberta Votary
Senior UX/UI Designer at Innovatech Designs
Jordan is a great leader and designer. He supports his team, gives clear feedback, and helps people grow with confidence. He makes design easy to understand and always creates a positive, open environment. Any team would be lucky to work with him.
Mohammad Army Budi Santosa
Co Founder Tigo & Lead Product Design Sarah AI
I've had the pleasure of working alongside Jordan. He brings openness and strong critical thinking, while also supporting collaboration with teams and stakeholders. His passion and creativity consistently go beyond expectations.
Dea Clarissa Safitri
Head of Design Flip
I highly recommend Jordan. He’s a talented designer with strong attention to detail and deep UX thinking. He adapts quickly to new teams and cultures, and brings a rare balance of creative skill and leadership. Jordan would be a great asset to any team.
Muhammad Faisal
VP Product at Aladin Bank
Working with young bloods didn't stop Jordan from shining. He leads bunch of young blood and junior level but still manage to deliver 'senior quality' design. He also has ability to upgrade people skill and found their strength in order to help them in their career progression. To cut it short, Jordan is simply a true leader which everybody loves to work with.
Daffa Alberta Votary
Senior UX/UI Designer at Innovatech Designs
Jordan is a great leader and designer. He supports his team, gives clear feedback, and helps people grow with confidence. He makes design easy to understand and always creates a positive, open environment. Any team would be lucky to work with him.
Mohammad Army Budi Santosa
Co Founder Tigo & Lead Product Design Sarah AI
I've had the pleasure of working alongside Jordan. He brings openness and strong critical thinking, while also supporting collaboration with teams and stakeholders. His passion and creativity consistently go beyond expectations.
Dea Clarissa Safitri
Head of Design Flip
I highly recommend Jordan. He’s a talented designer with strong attention to detail and deep UX thinking. He adapts quickly to new teams and cultures, and brings a rare balance of creative skill and leadership. Jordan would be a great asset to any team.
Muhammad Faisal
VP Product at Aladin Bank
Working with young bloods didn't stop Jordan from shining. He leads bunch of young blood and junior level but still manage to deliver 'senior quality' design. He also has ability to upgrade people skill and found their strength in order to help them in their career progression. To cut it short, Jordan is simply a true leader which everybody loves to work with.
Daffa Alberta Votary
Senior UX/UI Designer at Innovatech Designs
Jordan is a great leader and designer. He supports his team, gives clear feedback, and helps people grow with confidence. He makes design easy to understand and always creates a positive, open environment. Any team would be lucky to work with him.

Mohammad Army Budi Santosa
Co Founder Tigo & Lead Product Design Sarah AI
I've had the pleasure of working alongside Jordan. He brings openness and strong critical thinking, while also supporting collaboration with teams and stakeholders. His passion and creativity consistently go beyond expectations.
Dea Clarissa Safitri
Head of Design Flip
I highly recommend Jordan. He’s a talented designer with strong attention to detail and deep UX thinking. He adapts quickly to new teams and cultures, and brings a rare balance of creative skill and leadership. Jordan would be a great asset to any team.
Muhammad Faisal
VP Product at Aladin Bank
Working with young bloods didn't stop Jordan from shining. He leads bunch of young blood and junior level but still manage to deliver 'senior quality' design. He also has ability to upgrade people skill and found their strength in order to help them in their career progression. To cut it short, Jordan is simply a true leader which everybody loves to work with.
Daffa Alberta Votary
Senior UX/UI Designer at Innovatech Designs
Jordan is a great leader and designer. He supports his team, gives clear feedback, and helps people grow with confidence. He makes design easy to understand and always creates a positive, open environment. Any team would be lucky to work with him.
Mohammad Army Budi Santosa
Co Founder Tigo & Lead Product Design Sarah AI
I've had the pleasure of working alongside Jordan. He brings openness and strong critical thinking, while also supporting collaboration with teams and stakeholders. His passion and creativity consistently go beyond expectations.
Dea Clarissa Safitri
Head of Design Flip
I highly recommend Jordan. He’s a talented designer with strong attention to detail and deep UX thinking. He adapts quickly to new teams and cultures, and brings a rare balance of creative skill and leadership. Jordan would be a great asset to any team.
Muhammad Faisal
VP Product at Aladin Bank
Working with young bloods didn't stop Jordan from shining. He leads bunch of young blood and junior level but still manage to deliver 'senior quality' design. He also has ability to upgrade people skill and found their strength in order to help them in their career progression. To cut it short, Jordan is simply a true leader which everybody loves to work with.
Daffa Alberta Votary
Senior UX/UI Designer at Innovatech Designs
Jordan is a great leader and designer. He supports his team, gives clear feedback, and helps people grow with confidence. He makes design easy to understand and always creates a positive, open environment. Any team would be lucky to work with him.
Mohammad Army Budi Santosa
Co Founder Tigo & Lead Product Design Sarah AI
I've had the pleasure of working alongside Jordan. He brings openness and strong critical thinking, while also supporting collaboration with teams and stakeholders. His passion and creativity consistently go beyond expectations.
Dea Clarissa Safitri
Head of Design Flip
I highly recommend Jordan. He’s a talented designer with strong attention to detail and deep UX thinking. He adapts quickly to new teams and cultures, and brings a rare balance of creative skill and leadership. Jordan would be a great asset to any team.
Muhammad Faisal
VP Product at Aladin Bank
Working with young bloods didn't stop Jordan from shining. He leads bunch of young blood and junior level but still manage to deliver 'senior quality' design. He also has ability to upgrade people skill and found their strength in order to help them in their career progression. To cut it short, Jordan is simply a true leader which everybody loves to work with.
Daffa Alberta Votary
Senior UX/UI Designer at Innovatech Designs
Jordan is a great leader and designer. He supports his team, gives clear feedback, and helps people grow with confidence. He makes design easy to understand and always creates a positive, open environment. Any team would be lucky to work with him.
Mohammad Army Budi Santosa
Co Founder Tigo & Lead Product Design Sarah AI
I've had the pleasure of working alongside Jordan. He brings openness and strong critical thinking, while also supporting collaboration with teams and stakeholders. His passion and creativity consistently go beyond expectations.
Dea Clarissa Safitri
Head of Design Flip
I highly recommend Jordan. He’s a talented designer with strong attention to detail and deep UX thinking. He adapts quickly to new teams and cultures, and brings a rare balance of creative skill and leadership. Jordan would be a great asset to any team.
Muhammad Faisal
VP Product at Aladin Bank
Working with young bloods didn't stop Jordan from shining. He leads bunch of young blood and junior level but still manage to deliver 'senior quality' design. He also has ability to upgrade people skill and found their strength in order to help them in their career progression. To cut it short, Jordan is simply a true leader which everybody loves to work with.
Daffa Alberta Votary
Senior UX/UI Designer at Innovatech Designs
Jordan is a great leader and designer. He supports his team, gives clear feedback, and helps people grow with confidence. He makes design easy to understand and always creates a positive, open environment. Any team would be lucky to work with him.

Let’s Work Together

Looking for a Product Designer who combines product thinking, research, and sharp execution?
Let’s collaborate! I’m ready to help your product succeed.

Let’s Talk

Let’s Work Together

Looking for a Product Designer who combines product thinking, research, and sharp execution?
Let’s collaborate! I’m ready to help your product succeed.

Let’s Talk

Let’s Work Together

Looking for a Product Designer who combines product thinking, research, and sharp execution?
Let’s collaborate! I’m ready to help your product succeed.

Let’s Talk